The blog
Tested guides on metadata, compression, alt text and Core Web Vitals — the things that actually move images up Google.
Featured Metadata
The complete 2026 guide to EXIF, IPTC and XMP for image SEO
Which metadata fields actually influence search engines, stock agencies and CMSs — and how to write them at scale without corrupting your files.
SB
Sarah Benali
·14 Jul 2026
·9 min read
Compression
WebP vs AVIF in 2026: which format actually wins
AVIF compresses harder, WebP decodes everywhere. Here’s how to choose per image instead of picking a religion.
RT
Rafael Teixeira
·9 Jul 2026
Accessibility
Writing alt text at scale with AI vision — without the hallucinations
AI can describe ten thousand images in minutes. It can also confidently invent a brand that isn’t there. Here’s how to get the speed without the lies.
YA
Youssef Amrani
·2 Jul 2026
Core Web Vitals
Fixing LCP on image-heavy pages without touching a single template
Your Largest Contentful Paint is almost always an image. You can fix most of it at the file level, before you ever open the codebase.
LD
Lena Duarte
·24 Jun 2026
E-commerce
Product image naming conventions that survive a catalog migration
IMG_4821.jpg tells Google nothing. A naming convention that encodes SKU, variant and view survives replatforming and pays off in Image search.
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Sarah Benali
·16 Jun 2026
WordPress
How WordPress mangles your IPTC metadata on upload (and how to keep it)
WordPress regenerates every image into several sizes — and by default your carefully written IPTC block doesn’t make it into any of them.
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Sarah Benali
·5 Jun 2026
Metadata
Geotagging images the right way: GPS metadata for local SEO
GPS coordinates in EXIF are a genuine local signal for the right businesses — and a privacy landmine for the wrong ones. Know which you are.
YA
Youssef Amrani
·27 May 2026
Workflow
Designing a batch image pipeline that won’t corrupt your originals
Processing ten thousand images is easy until one of them is a broken TIFF, an underpayment of disk, or a metadata write that half-finishes.
RT
Rafael Teixeira
·18 May 2026