Youssef Amrani
Co-founder & CEO
Ten years of technical SEO for e-commerce. Wrote the original batch script that became the product.
SEO
Product
In 2023 our founders were an SEO consultant and a stock photographer with the same complaint: every image published on the web ships completely blind. No title, no caption, no keywords, no geotag — and three megabytes of dead weight. So we automated the fix.
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Images processed since launch
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Active accounts
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People on the team
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Countries, one timezone overlap
Our mission
Roughly a third of all Google searches return image results, yet the overwhelming majority of published photos carry zero descriptive metadata. That is not a creative failure — it is a tooling failure. Cameras strip it, exporters drop it, CMSs ignore it.
Our job is to make the correct thing the effortless thing: standards-compliant EXIF, IPTC and XMP written into the file itself, next-gen compression that keeps it all intact, and AI that describes what is actually in the frame — at ten thousand files a batch instead of one at a time.
Not our business
Selling your images. Training models on them. Locking metadata behind our own format.
Very much our business
Open standards, files you own outright, and output that passes every agency validator.
Milestones
The short version of the last three years.
Youssef, then freelancing on e-commerce SEO, wrote a batch script to push IPTC keywords into a client's product catalog. It ran for nine hours and worked. The client asked if he could sell it.
Upload, write EXIF/IPTC/XMP, download a ZIP. No AI, no WebP, no dashboard. Thirty-one of the forty testers were still using it six weeks later, which was the only signal we needed.
The hard part was never the encoding — it was re-embedding a full IPTC block into a WebP container without corrupting it. Six weeks of work, and an average file-weight drop of 87%.
We moved inference to a modern edge AI engine, cutting per-image analysis to under 400 ms. Titles, alt text and long-tail keyword clusters in 28 languages landed in the same release.
One API key optimizes an entire WP media library from inside WP-Admin. Agencies pointed it at 30 client sites in a weekend, and the API now carries just over half of all traffic.
Our SOC 2 audit is underway, the Shopify catalog app enters private beta this quarter, and schema.org ImageObject export is on the roadmap for the summer release.
The team
Remote-first from Casablanca to Lisbon, with a standing overlap window every afternoon.
Co-founder & CEO
Ten years of technical SEO for e-commerce. Wrote the original batch script that became the product.
Co-founder & Head of Imaging
Former stock photographer with 60,000 accepted submissions. Owns the metadata standards work.
Principal Engineer
Built the edge processing pipeline. Cares unreasonably about p99 latency and encoder benchmarks.
Head of Customer Success
Answers most of the tickets you'll ever send. Median first reply across 2025: three hours forty minutes.
Behind them: 6 engineers, 3 ML researchers, 4 support specialists and 2 designers.
We're hiring — say helloValues
If ExifTool can't read it, we didn't write it properly. Every field we emit maps to a published IPTC, XMP or EXIF specification — no proprietary sidecars.
A batch that takes an afternoon doesn't get run. We budget every release against p99 processing time and refuse work that regresses it.
Encrypted at rest, deleted after 30 days, never sampled for training data. The privacy policy is written in sentences, not clauses.
No ticket deflection funnels, no chatbot maze. Engineers rotate through support so the people who build it hear what breaks.
Twenty-five images, no card, about ninety seconds. Then decide.